LANUR is future-proof cosmetics. As a user of Clean Beauty, we rely on 100% recyclable materials. Thanks to the closed-loop principle, raw materials are no longer wasted, but only borrowed and then returned intact. The concept of waste no longer exists with LANUR. With Cradle to Cradle Certified®, LANUR has submitted to the highest scientific certification standard available in the field of circular economy. And for this, as the first cosmetics company worldwide to receive the Gold Standard, incl. of all packaging elements. All our raw materials are documented, declared and certified. Our approach is holistic and transparent.
The Cradle to Cradle school of thought conceives of humans as beneficial organisms. The principle of thinking strictly in cycles is based on the laws of nature. Translated into business, a closed loop means that the focus is not only on customer benefits after a product has been sold, but that the entire product cycle is consciously accompanied all the way back to its origin.
Instead of wasting precious resources, they are safely returned to clean technical or biological cycles after use. This makes the concept of waste obsolete.
In order to achieve this goal, a Cradle to Cradle Certified® certification the quality of the cycle: ensuring that materials are safe for people and the environment, the Circulation capability of the cosmetics (circular design of products), protecting the air and climate by using renewable energy and reducing harmful emissions, ensuring clean water and healthy soils, and respecting social fairness.
Cradle to Cradle certification evaluates and verifies the safety, recyclability and responsibility of materials and products according to the five sustainability categories of the Cradle to Cradle Certified® Product Standard: material health, product recyclability, air pollution control and climate protection, water and soil responsibility, and social justice. To receive certification for a product, companies must work with a qualified independent auditor to determine the product’s performance in the five sustainability performance categories.
The circuit and product cycle of LANUR cosmetics:
Borrow from nature
Together with our partners, we support smallholder agriculture and thus both biodiversity and fair global trade.
Cradle to Cradle Certified® Gold certified
Our products, all materials and processes are safe for people and the environment.
Contemporary and uncomplicated care
Ancient skin care knowledge with traditional active ingredients, implemented in a modern modular system – so that every skin gets the personal care it needs.
Responsibility beyond consumption
We take back all empty packaging elements directly or through our partners.
We ensure that all materials circulate for as long as possible so that we do not need new raw materials unnecessarily.
At the end of no excuses LANUR is always the beginning.
What cannot be directly turned into a new product is industrially composted and returned to the earth safely and without residue.